Live Client: Brand Awareness

Bald Top Brewing Co.

Bald Top Brewing Co.

Live Client: Brand Awareness

The Goal

Increase brand awareness, brewery visits, and beer sales

Background: 
Located in Madison, Virginia, Bald Top Brewing Co. was started by Dave and his wife Julie in 2016. Operating as a nano-brewery, they pride themselves on the family and community feeling. From the beginning they had more success with "travelers" that would breeze through. However, most people in the local community didn’t realize they existed.

Secondary Research

1:1 Interviews

Observational Research

Brand Analysis

What We Found

Secondary Research

01

Observational Research

02

1:1 Interviews

03

Brand Analysis

04

Strategy: 
Effectively tell the Bald Top story through the company's existing channels.

Tell the brand's story

Increase Awareness

CHEERS!

Team Members: Danielle Ciccolo (Copywriting), Julian Grimes (Strategy), Ben Gross (Art Direction), Louise Guy (Creative Brand Management), Linda Kirova (Experience Design)