Live Client: Brand Awareness

Bald Top Brewing Co.

Sonic Drive-In

Retail Revival

The Goal

Take this brand that has faded from its past glory and significantly increase its appeal.

Background: 
Sonic started as a root beer stand in Oklahoma in 1953. Since then it grew to have high brand name recognition and is #5 on The Foursquare Loyalty Index (2018) - after Starbucks, Dunkin’ Donuts, McDonald’s, and Chick-fil-a - and has shown in an increase in loyalty year over year. However, loyalty and love has not helped them keep up with the growing fast food/quick-serve restaurant (QSR) industry. 

1:1 Interviews

Secondary Research

What We Found

01

Secondary Research

02

Social Listening

03

1:1 Interviews

Sonic Drive-In is where fast food meets fast casual. While Sonic’s look and feel is iconic, it doesn’t entice people.

Strategy: 
Create a Drive-In for today's world.

Social Listening

New Look and Feel

Customer Experience

Pull In, Chill Out.

Team Members: Hannah Barr (Strategy), Kristen DeBarros (Art Direction), Ross Harris (Copywriting), Ray Zhang (Experience Design)